Description:

For the opening of their UM Pakistan office, IPG Mediabrands" global network of media agencies, UM, has announced an affiliate relationship with IG Square Pakistan (Private) Limited.

In addition to Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam, the UM Pakistan affiliate office will expand the reach of the UM agency network to 14 additional nations in the APAC area.

"I am thrilled to be in a position to formalise our official affiliate partnership with IG Square for UM Pakistan," said Kasper Aakerlund, president of UM APAC.

The opening of UM Pakistan will help to future-proof our regional efficiency and broaden our competitive remit and prospects across the Asia-Pacific region, he continued. "An essential growing market for many of our local and international client brands," he said.

"We are very happy to be a part of IPG Mediabrands and I assume this partnership will bring a fresh perspective to the media landscape in Pakistan," continued Muhammad Sarwar Khan, Chief Executive Officer of IG Square Pakistan."Client journeys and experiences are changing as a result of data, technology, and commerce.

The speaker said, "I also want to thank all of our clients and media partners for their ongoing support. "I reassure them that this new cooperation will help us better fulfil our commitment to visualising international expansion."I am humbled and delighted to announce news of IG Square"s affiliation with IPG Mediabrands to promote Universal McCann (UM) in Pakistan and present other agency brands in the future," said Adnan Shaikh, Director & Chief Operating Officer of IG Square Pakistan.

"We are incredibly grateful for the trust and confidence our team members, clients, and vendors have shown in us," he continued. We are devoted to enhancing the UM brand"s recognition in Pakistan and providing our clients with access to UM"s regional and international knowledge and expertise.

The partnership between UM and IG Square Pakistan is now official.