Description:

Jeeny, a ride-hailing business located in the Middle East, intends to expand into Pakistan.

According to the formal statement, the company would establish offices in Lahore and Karachi, with activities anticipated to begin in the same cities. The company is now hiring personnel in Lahore.

Jeeny is a smartphone application headquartered in the Middle East that offers a variety of services to help consumers with daily necessities such as transport, integrating wallet top-up payments, mobility, and go on with a wallet that spans all services.

MEIG (Middle East Internet Group) - Rocket Internet and IMENA have joined forces to form the company. Its headquarters are in Riyadh, with offices and operations in Jeddah, Madinah, Dammam, Khobar, and Amman.

Jenny, formerly known as Easy Taxi, debuted in Saudi Arabia and Jordan in 2014. It is one of these two countries" most popular online cab services. It positions itself as a low-cost in-city ride-booking app.

In the current context, launching a new App-based ride service in Pakistan is extremely difficult unless it is based on a novel concept like as carpooling or intra-city service, etc.

The existing app-based taxi services in Pakistan, like Uber and Careem, are directly impacted by the growing prices of petroleum products in Pakistan and around the world. The utilisation of these services for commuting is being restricted by the rising costs of these services combined with the unaffordability of the clients due to high inflation.

Since its inception, InDriver has increased market competition for all providers thanks to comparably cheaper client fares. Customers were drawn to InDriver by lower prices, but the drivers and captains are also transferring to Russian-App because of the higher margins.

Additionally, in order to combat the effects of price inflation at the expense of their freedom and privacy, daily commuters in large cities are setting up carpooling arrangements through the use of social media.